Website Redesign Request for Proposal

Project Background

Prevent Child Abuse Delaware (PCAD) 501(c)(3) is a non-profit organization that has provided leadership for child abuse prevention education and programming since 1978. PCAD’s specific mission is to provide resources and training statewide to help ensure that every child in Delaware has a safe and nurturing childhood free of abuse and neglect.

PCAD’s website (PCADelaware.org) has operated with the current visual design since November 2023 and architecture (Squarespace) since January 2015.

As PCAD expands its offerings in prevention training and resources and anticipates the addition of the State of Delaware’s Infant Early Childhood Mental Health Consultation (IECMHC) initiatives, the website's architecture and navigation must support this content and better help users navigate the site and resources with ease.

The current design is lackluster, outdated, and difficult to navigate. The site currently receives 2.5K unique visitors per month; however, time on site and number of pages visited have decreased in the last few years.

Project Goals

The goals of this project include the following:

  • Migrating current content and registration/donation forms over to a new Content Management System (CMS)

    • WordPress is preferred

  • Option/Plug-in for WordPress registration forms

  • Improved navigation paths that make it easier to find relevant content

  • SEO Optimization

  • Responsive design, architecture, and infrastructure

  • Updated and modern visual design

    • Should reflect (not mirror) Prevent Child Abuse America’s (PCAA) website (PreventChildAbuse.org)

    • Increase engagement and conversions

    • Integrate State of Delaware’s IECMHC content, information, and resources (DEThrives.com and other related sites and resources)

  • Integrate Google Translate functionality across all pages

Required Elements

  • Updated architecture and infrastructure

  • Responsive design across all devices (desktop, laptop, tablet, mobile.)

  • Integration of currently utilized 3rd party code, web forms, and donation pages.

  • New WordPress-based registration forms

  • URL redirects

  • Announcement Bar/Banner

  • Promotional Pop-ups

  • Analytics

  • Meta Integration

  • Google Translate

  • SEO

Timeframe & Budget

The revised/redesigned website's deadline is the third quarter of 2025. The budget is up to $10K.

Proposal Deadline

All proposals must be submitted to DanSanchez@PCADelaware.org by EOB March 31, 2025.